SNAPPatx Summaries, Reporting, and Analysis
A little bit of interesting trivia from the 50,000 Twitter, Facebook, and Blog messages that SNAPP retrieved. What people want to talk about and what the media wants to talk about are different things. Here is a sample:
|Top 10 words from your messages||Top 10 words news media talked about|
Tweet Lecture on Social Media and Planning in ATX
Now you can see what we learned from SNAPP in a quick and easily viewed presentation and 140 tweet format. Read the entire tweet lecture on our blog.
SNAPP’s Post-Project Interviews seek to evaluate the impact or utility of snapps, your comments, to help decision makers (City Staff, contractors, and elected officials) meet their expectations for public involvement and inform their decisions.
SNAPP’s Independent Evaluation. This is a fascinating report on how well the SNAPP “experiment” performed. For anyone interested in social media, this report will have some interesting information.
SNAPPatx Participant Survey
We sent a link to all Facebook fans, Twitter followers, and e-mail addresses from SNAPPatx’s micro-surveys.
7% of these people completed the survey with higher response rate from e-mails and a lower rate from Twitter followers.
Age - 57% of respondents were between 23-44 years of age (23-34: 26% and 36-44: 31%
Gender – Male: 57% and Female:43%
Most respondents used social media and internet daily and primarily for “social” activities, e.g., networking, keeping in touch, socializing. It is worth noting that Twitter users continued the trend of having a low “click through” rate and thus respondents where more than 2 to 1 Facebook to Twitter users, despite the much higher number of Twitter followers.
Email is the tool of choice for engagement whether planning events or civic activities and the more personal the involvement the more likely communications will be handled in person (phone or face-to-face).
Most respondents where more active in seeking information from a variety of sources, but were not likely to personalize it reviews, edits, etc.
Original content and news were most appreciated types of information. Being able to ask questions/get answers as well as contributing were the most valued interactions.
SNAPPatx is shifting gears
SNAPP is a federal innovative public participation research project to investigate if social media can build conversations helpful to planning. We wanted to make it fun and useful too.
Now it is time to focus on the "research" and reporting part of the project.
That means, we are saying goodbye to our fabulous facilitators and their daily push out of information, questions, cajoling, and "cyber stalking."
- We will leave the SNAPPatx social medias in place
- From time to time we will push out interesting news. You should feel free to post or suggest items as well
- SNAPPatx will also post our monthly analytics from comments and other reports as they become available
Now for an introduction to the SNAPPatx Team...
Glenn Gadbois: Content Development and Project Management
SNAPPatx just sounded like harmonic convergence - the right concept, the right time – even to someone who is pretty tone deaf and knew very little about social media
David Johannes: Media Integration and Web Designer
SNAPPatx takes the power of online communities to a new level -- where discussions taking place in an online virtual environment can effect the physical built environment around it
Julie Winston: Facilitation, Messaging, and Comments Coding
Hello! I’m your friendly, neighborhood SNAPP voyeur. Technically, I’m a conversation facilitator, but there’s definitely a bit of the voyeur/stalker built naturally into that task
How to snapp
Share your thoughts about riding a bus or bike, walking, driving, traffic, or rail. We call these snapps.
To make sure you are heard:
- Post on Twitter. Just include #snappatx
- Comment on our Facebook wall, Blog, or via e-mail
- Respond to comments you see at SNAPPatx.org
To make sure you can see what your neighbors are saying:
Quick actions you can take to make learn, get heard, and make a difference:
Your comments help shape the city's mobility plan. Check out some recent snapps that people have contributed. Click a snapp to reply.